Released on = August 18, 2006, 12:50 am

Press Release Author = Grace Daigle

Industry = Consumer Services

Press Release Summary = Whenever you read an "unbiased" on the web it is very likely
that you will meet words like great, excellent and best. Is there any way to find
genuine unbiased reviews on the web? Jason Damon, CEO of ConsumerTopTen.com thinks
that yes, such a quest can be completed successfully.

Press Release Body = August 18, 2006 - The cyberspace today is not particularly
appealing for those in search of a genuine, unbiased review. Consumertopten.com
attempts to solve this problem by allowing your average web surfer to add a rating
and a review to the e-commerce sites presented. This however is no guarantee that
the reviews themselves will be unbiased. It makes sense for a business to advertise
itself, by employing various individuals to give them high ratings and favorable
reviews. It is a problem that decent web directories have faced since their advent.

Jason Damon, CEO of consumertopten.com comments: "It is indeed a challenge to screen
out those blatant advertising reviews, but we took the approach of moderating the
review submittal process and the results are more than satisfactory. We are also
relying on the large of users to help obtain an accurate rating. It's the democracy
of e-commerce, if someone posts a very high rating, while the other reviews show a
rather mediocre performance, it will definitely raise an eyebrow from the potential
consumer. The popularity of the website and the active community acts as dampening
factor on this issue."

This all seems nice and dandy, but what about the multiple fake ratings that seem to
affect this sort of websites? The same Jason Damon replies: "Here is where the
moderating team truly shows its value. We constantly check variables like the IP
address of the user and we are quite able to detect these fake ratings. Also we are
strongly considering the option of introducing a feature that will allow users to
rate other users. We really think highly of the self regulating capability that a
large community usually boasts."

Of course the advantages of a large community reviewing community are visible when
the community is large. This comes as the main challenge that this sort of directory
faces. Consumertopten.com chose a middle approach. Jason Damon explains: "In the
initial stages we developed our own reviews. To ensure transparency we clearly state
that these ratings and reviews were posted by our staff. This measure seemed
effective enough to trigger an avalanche effect and right now the community is very
strong."

About ConsumerTopTen.com :
Consumertopten.com is a directory type of website which allows its users to rate the
entries and add reviews to the various e-commerce sites presented. The wealth of
information has already transformed this website into a top player in its field.


Web Site = : http://www.consumertopten.com/

Contact Details = Grace Daigle
Marketing Co-ordinator

Email: editor@consumertopten.com

17 Fountainhead Road
Athens, OH 45780
United States
Phone: 740-135-3767
Fax: 740-127-2945
United States